Role: Brand, Web, Paid/Organic Social, SEO

Challenge: Create a cohesive digital presence for a vegan, cruelty-free brand and drive awareness & engagement.

Approach:

• Website (WordPress): SEO framework (keywords, meta, IA), ingredient storytelling, product pages.

• Social: Instagram & X - educational posts, trend reels, spotlights; seasonal promos.

• Paid: Google/Meta/TikTok with A/B tests on creative, copy, and audiences.

• Impact (mock brand tests):

  • 883 TikTok views with trend content leading;

  • 96.3% Google Ads quality score; “vegan organic skincare” identified as a high-CTR keyword.