Role: Team Lead (Nimbus) · Strategy, Analytics, GTM
Challenge : Boost subscriptions while narrowing the Digital Divide with cost-effective infra + targeted marketing amid shrinking subsidies and new tech competition.
Approach: Target underserved segments (rural, low-income, multicultural, and seniors) with four integrated campaigns that combine pricing, device access, skills training, and value-added services.
Solution :
SkillSignal (Broadband + Education)
WellNet (Broadband + Telehealth)
Plug Back In (Refurbished Devices + Broadband)
PayG (Pay-As-You-Go Internet)
Multichannel: email, SEO/SEM, social, community activations, in-person pop-ups.
