Hey, I’m Palak Bharti.
I solve problems with data, design, and strategy.
Whether launching new products or driving market adoption, I bring insight, creativity, and execution to the table.
ABOUT ME
MY APPROACH
Listen. Understand. Deliver.
I start by listening deeply to the business and audience. I map challenges, align teams, and craft tailored strategies that build trust and deliver outsized value. Then I execute with clarity—shipping, learning, and iterating fast.
CAREER HIGHLIGHTS
I’m a high-velocity strategic creator, equal parts marketer, operator, and storyteller, who thrives in fast-moving, high-stakes environments where vision meets execution. I blend data-driven insight with creative craft to design GTM, partnerships, and growth programs that drive measurable outcomes.
Founderway: Built the marketing flywheel, BD roadmap, content strategy, and user-journey strategy; mapped activation → retention loops.
Razorpay: Growth & partnerships across strategic, enterprise, and mid-market accounts; onboarding and activation improvements.
Pine Labs (Plural): Payment flows, cross-border, monetization models.
Cashfree: Mapped payment and payout flows for Small and Medium businesses
PwC: Client delivery with a strong data & process lens.
Awards:
Client Satisfaction Award @ PwC & Cashfree
Silver Lining Award (team recognition for outcomes) @ Pine Labs
Dive deep into my work
Case Studies
Bariloche Skincare
Designed and developed the website using WordPress, implementing advanced SEO techniques to boost visibility. Currently managing and enhancing social media presence to drive engagement and optimize marketing strategies. Developed SEO, SEM, PPC, and Display Ad campaigns to strengthen brand reach.
View the presentation.
Oura Ring Marketing Plan
Conducted in-depth market analysis and competitive benchmarking to create new product features for the Oura Ring, identifying key opportunities in wearable technology. Designed strategic marketing campaigns, including digital advertising, influencer partnerships, and experiential marketing, to elevate brand positioning. Developed innovative product features like GPS, NFC payments, and SOS tracking, enhancing user experience and expanding market reach.
Broadband Equity Challenge
Led a marketing case competition project focused on bridging the U.S. digital divide. Used R and Tableau to analyze ZIP-level broadband and demographic data. Developed four campaigns: Plug Back In, SkillSignal, WellNet, and PayG Broadband, targeting affordability, digital literacy, and device access. Delivered data-driven marketing strategies projecting up to 52% ROI and 30% adoption growth, grounded in sustainability and social impact.
PAST EXPERIENCES
What Colleagues are Saying
"Palak is a diligent and passionate team member with a result oriented approach. From handling -new merchant acquisitions, setting up processes and key account management, she has evolved as an excellent performer and enabled scaling up business. A proactive problem solver who doesn't shy in learning anything new that comes her way! Definitely an asset to have in a team."
Samir Dave, Director- Enterprise Sales, Pine Labs
"She is hard as well as smart worker. She is very committed to work. She will never miss a deadline for her work, she will be ready to extend her help to make sure work will be delivered on time."
Lavanya Nandhakumar, Head of CPC - Radian Finserv Private Limited
“Palak is one of the most dedicated team members I’ve worked with during my stint at Razorpay. Considering I was new to the Fintech world, she made sure to share knowledge that eventually helped me grow and develop. The skills and passion she carries for driving growth has been inspiring for me and she can contribute to an org's growth with the same.”
Onkar Gujar, Manager - Partnerships & Strategic Alliances
